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Software MythBuster

Updated: Oct 18, 2022

Let’s squash one myth; right here, right now.

Myth: Software is so expensive, I couldn’t afford it.

Many people see the price tag and shy away because the costs seem too high, but the financial and opportunity cost to not invest in software can be so much more.

To get a rough idea of costs, Business of Apps states, “A price tag for a simple app with a basic User Interface and a set of must-have features ranges from $40,000 to $60,000, Medium complexity app development project costs between $61,000 and $120,000 and, finally, a Complex app project would require at least $120,000 investment, if not more.” (2021) Read the full article here.

While our prices are completely custom based on your software needs, we always recommend our clients do their own research to see what other resources share as cost ranges. And when you consider the savings in freeing up your employees’ time from doing mundane, repetitive tasks- the value of software grows increasingly clear.

Every app is going to vary in cost based on what you need it to do. When partnering with us, we work with you to nail down all of the needs and features- even the ones we will table for a later version. This helps create an even more cost effective solution for you, breaking the project down into attainable pieces. Getting the app in your hands faster, and room to grow infinite.

What you need to remember is that building custom software is intended to save you and your company time and money! Like any good investment, you put down money now to see a greater return over time.

Looking to get started on a software project? Contact us at

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